CPC is a factor in ad types including:Ĭost per click is calculated by dividing the cost of a paid advertising campaign by the number of clicks. Some ad types are only displayed on certain networks, such as the Google Search Network (ads at the top of Google’s search engine result pages) and Display Network (Google-owned or partnered sites like YouTube and Gmail). There are a variety of text, rich-media or social media ads that use CPC as a factor in calculating total paid advertising campaign costs. CPC is a significant factor in choosing bidding strategies and conversion bidding types to maximize clicks relative to budget size and target keywords.
CPC is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers.
Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad.
0 kommentar(er)
